Regional Business Partner - Jolt Marketing

Our team is made up of specialists in strategy, marketing planning, creative content creation and digital marketing. We have developed a bespoke Digital Marketing Programme to understand the business, audit digital performance, develop a road map towards increased performance and support the business owners to understand the way forward. This programme can be funded by the Regional Business Partners programme. Regional Business Partners has funding available for Otago Tourism businesses:

Advice: $5,000

Implementation: $5000

Jolt Marketing delivers as partners in the Regional Business Partners scheme. Together with RBP we work to support tourism businesses to build digital capability, improve their digital health and ultimately drive bookings. We start with a deep dive to check out the state of play then we work with you to provide advice, then a plan for implementation.

ADVICE

We have four key steps: Discovery, Audit, Roadmap and Summary. We have given an overview of the approach below:

Discovery

We start with a discussion face to face or via Zoom to learn about your business, industry, target audience, challenges and plans. This meeting will help us gain a thorough understanding of your business, gather information and develop the plan and recommendations.

Audit

We then take a closer look at your digital set-up. The audit phase includes a technical assessment of four key areas:

  • Website performance – SEO (search engine optimisation), speed test, technical set up and overall website performance
  • Search and Google Performance – GMB (Google My Business), SERP(Search engine results page) rankings, analytics set-up and overall optimisation
  • Social media – check channel set-up, content and overall activity
  • Database and network – check backlinks, use of database marketing tool, industry opportunities

Roadmap

We take the information we have gathered and map a way forward. The Roadmap outlines our findings and provides recommendations in the four keys areas:

  • Website performance
  • Search and Google Performance
  • Social media
  • Database and network

The Roadmap will outline areas for improvement and guidance on how to undertake these changes. We prioritise these tasks and provide additional information to help you get underway. We will discuss the Roadmap in your Summary Session.

Summary Session

We will have a Summary meeting with you face to face or via Zoom to go through the Roadmap step-by-step. We will discuss each point, the recommendations and provide further links and information on how to implement the recommendations.

We provide a summary document outlining our advice. This means you can speak with your RBP advisor to secure funding to put the recommendation in place. You are able to use these funds with any supplier, not just RBP advisers.

IMPLEMENTATION

We work alongside you to implement the plan. This may mean redeveloping your website, tidying your database or sharpening your social channels in most instances we support businesses to develop and implement measurable campaigns, designed to drive sales and bookings. We are focused on using your funding well and gaining measurable results. Most of all we are here to support you in your way forward.

We look forward to working with you.